At the Aquarium of the Pacific, Honda Pacific Visions 4D interactive experience guests are immersed in sights, sounds, vibrations, and scents as they watch an informational and educational narrative about the importance of sustaining and conserving our planets animals and resources. Major AV attractions, often, found in museums, aquariums or theme parks have invested in AV scenting systems and 4D effects to further promote their messaging and focus. Honda Pacific Visions 4D Theater Experience Many venues have installed larger wrap around screens for visual impact and have introduced AV scenting systems and 4D effects cultivated to reel in audiences that want to enjoy the excitement of “experiencing” rather than watching video content. In recent years, we have seen theater renovations with the introduction of content that is tailor made for special effects. As streaming services bring two-dimensional content into our homes, theaters have been upgrading their venues as destinations designed to create a more extraordinary experience.
Traditional audio-visual attractions and theaters have been challenged to reinvent themselves over the years. Challenge: AV professionals must reinvent the on-screen experience to create an “attraction” venue that will draw in paying customers seeking an immersive experience.īenefit: Introducing AV scenting systems and 4D effects into traditional venues provides a unique immersive experience that enriches messaging, expands content delivery and entertains audiences by combining video with physical effects such as rain, wind, fog and smells.
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