Gboard for iPhone and iPad supports the following languages: And anything else you’d search on Google.Glide Typing - Type faster by sliding your finger from letter to letter Stickers - Create or share stickers to express yourself Forget switching from app to app – just search and send, all from one place.Įmoji Search - Find the perfect emoji, faster On top of GIFs, emoji search, and Glide Typing, the power of Google is at your fingertips with Google Search built in. Want more information regarding App Store Optimization? Contact Gummicube and we’ll help get your strategy started.Gboard is the keyboard from Google for your iPhone, packed with features to make typing effortless. By researching competitor strategies in the swipe keyboard space and following ASO best practices, developers can set themselves apart from QuickPath and their competition in the App Store. Good App Store Optimization can ensure an app appears in searches for all its key functionality, its creatives show off its unique selling points and it presents the value propositions that make it an appealing alternative to Apple’s built-in swipe keyboard.Īpple has raised the bar for swipe keyboards, and QuickPath is the benchmark they must exceed. The key to competing with Apple’s built-in functionality lies in highlighting these differentiating features and appealing to users with them. There are a number of features that swipe keyboard apps can offer that help them stand out. Users searching for keyboard apps will be able to quickly see that it not only offers swipe typing, but also other functionality that can make it appealing. Similarly, Gboard’s screenshots highlight several of its keyboard features, such as built-in Google Search, Gif keyboard and emojis, alongside its “Glide Typing” function. The app’s page calls these out in its creatives and description to let users know they’re getting more than just a swipe keyboard, although it does still make it clear that swiping is part of the app. Users can design their personal keyboard with visual effects, stickers, emoji, animations and more. Using App Store Optimization, swipe keyboard apps can emphasize their top differentiating features while appearing in searches for high-volume terms like “swipe keyboard” and “swipe to type.” After targeting these terms in their metadata, screenshots, videos and descriptions can call out what unique features they have to make them different from each other and a worthwhile alternative to the built in QuickPath.įor instance, Fancy Key provides a customized keyboard. That then becomes the baseline that other swipe keyboards must exceed in order to properly compete. QuickPath provides swipe typing, including copy, paste, undo and redo functionality. While the main functionality of each of them is the same as Apple’s QuickPath, each one can still compete by leaning on any additional features they may have. These include Google’s Gboard, SwiftKey, Fancy Key, and the Oh Fonts SwipeKeys app, which are all in the top six results for “swipe keyboard” on the App Store. There are a number of swipe-to-type keyboards on the App Store.
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It’s automatically activated when devices update to iOS 13, although users can turn it off from the device’s Settings. QuickPath does not require users to switch to a different keyboard app to use. There are also gestures for copying, pasting and so forth. Users type on it by swiping from letter to letter, rather than tapping each one to type. The iPhone swipe keyboard is called “QuickPath.” It works with the built in iPhone keyboard, as well as the miniature floating keyboard on iPad. Fortunately, such apps can utilize App Store Optimization to remain competitive as an alternative to Apple’s built-in functionality. Now, swipe keyboard apps may have a similar concern, as iOS 13 has added its own swipe to type functionality. For instance, Apple’s own features have been in competition with screen time and parental control apps. Often times, new operating systems introduce built-in functions that threaten to make third party apps redundant.
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